Discover the art of restaurant interior design in Jacksonville. We bring Chef Pritchard's vision to life with a blend of local cuisine and aesthetics.
Discover the art of restaurant interior design in Jacksonville. We bring Chef Pritchard's vision to life with a blend of local cuisine and aesthetics.
Restaurant Interior Design Jacksonville & St. Augustine

From Sandwich Shop to Seafood Haven: St. Augustine Restaurant Interior Design

Design Challenge

In the heart of St. Augustine, Studio M Interior Design faced an exciting opportunity: transforming a small, family-owned sandwich shop into a thriving waterfront restaurant. As seasoned restaurant interior designers, we were tasked with creating a space that would showcase Chef Pritchard’s passion for fishing and local cuisine while offering diverse dining experiences throughout the venue.

Our mission: Design a restaurant that celebrates the local community, sources materials and artwork from nearby artisans, and creates multiple unique dining atmospheres within one cohesive space.

Our Solution

Our approach to this restaurant’s interior renovation:

  1. Designed an open kitchen concept to showcase the culinary team’s expertise and fresh, local ingredients.
  2. Created a private dining room for intimate gatherings and a separate, larger space for events like weddings and birthdays.
  3. Developed a comfortable lounge area near the hostess stand and bar for guests to enjoy cocktails while waiting for their table.
  4. Designed a unique “captain’s table” near a custom wine cooler, featuring distinct finishes to celebrate Chef’s loyal regular customers while maintaining overall cohesion.
  5. Incorporated a walk-through wine cooler as an intriguing entryway to the private dining area.
  6. Centered a large bar in the space for casual dining and drinks, complemented by booth seating for a classic diner feel.
  7. Utilized locally sourced cypress wood, custom-stained to a golden brown, for walls, ceilings, and millwork throughout the restaurant.
  8. Collaborated with local artisans to create custom furniture, millwork, and metal details, supporting the local economy and ensuring unique design elements.
  9. Curated a collection of local artwork, including expressionistic paintings of local rivers, photographs of St. Augustine, and fish-themed pieces that tie into the menu offerings.
  10. Designed an extensive outdoor patio with various seating options, including lounge areas and a communal table, to maximize the waterfront views and add 200 additional seats.
The Result

The success of this project underscores the importance of thoughtful restaurant interior design in creating dining spaces that reflect a chef’s vision and a community’s character. It serves as an inspiring example of how design can elevate the dining experience, seamlessly integrating functionality, local artistry, and coastal charm to create a truly exceptional establishment in St. Augustine.